About Us


Punchtattva is not here to be a cliched social merchandising company. This is a project that houses both a clothing line and an online magazine. Both ends of Punchtattva incorporate the elemental perspective on street subculture, with an emphasis on emotions over thoughts. The design is reminiscent of 1990s and the advent of “characters” at the end of the millennium. The line is comprised of graphic t-shirts, ranging from favorite bands to yesteryear's characters.
With a dedicated team focused on the progression of products through visual inspirations, Punchtattva's devotion and commitment strives it to be one of the premiere online destinations for design driven commerce. Spanning a comprehensive range of both styles and substance, from streetwear to life simplifying product, the Punchtattva team has sought to make a positive contribution to one of culture's most important creative mediums.

To tie the various facets of Punchtattva together is our online store. Since Punchtattva's inception, an appreciation for fashion and product has been fundamental to our vision. An online store has given visitors the opportunity to conveniently shop and purchase some of our top designs spanning streetwear, music and arts. A truly eclectic mix of numerous styles, our online store offers a one-stop destination for numerous innovative and highly sought-after designs and products.

Being more than just an online magazine or a clothing line, Punchtattva is a lifestyle project that remains personal and direct, reflective of the community and culture, and dedicated to its fanbase. Punchtattva will shine and so will everybody!